You have embraced the reality that websites, emails and online reach are essential for staying afloat in the ever growing digital world of business and consumerism. It's also obvious that video is growing in popularity and effectiveness. Data released in December of 2012 reported over 85% of the country's Internet users viewed online video content in September of 2012 alone. The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit last 5 minutes and 50 seconds. Customers that watch videos of products or services are 85% more likely to make a purchase. Beyond enhancing user interaction and conversion rate, having a video on a landing page of your website makes it 53% more likely to show up on the first page of a Google search.
Despite the staggering statistics, one major challenge remains: how do you implement videos and into a platform that truly enhance the user's overall experience without it losing the personal touch? The answer and possibly the next big thing in digital marketing is one in the same: personalized video marketing.
Personalized videos allow for companies and organizations to interact with their online audience in very real and individualized ways as well as streamline their business while further widening their reach. Rather than hiring a full sales team, businesses can build a digital sales force with the ability to walk visitors through their platform step by step. Even further, with this technology you can send an email embedded with a video that when opened addresses the viewer by name and speaks directly to their individual situation. Another capability: instead of sending a paper invoice and fielding calls to explain charges, send a video bill where a voice-over talks through each aspect of the bill and explains why or how the charges were accrued.
Personalization matters. Internet users have become accustomed to relevant information being delivered to them through Google, Facebook and many other online and social platforms with little to no effort. Interactive video marketing takes targeting relevant content one step farther and makes that relevant information personal. Rather than creating content based on a demographic, businesses can now create content based on the individual.
Real Time Content is a software company already implementing and excelling in interactive video marketing techniques with unique, innovative and disruptive technology. Through proprietary editing tools, Real Time Content segments video presentations into clips. These clips are then tagged based on information in the scene such as content, message and audience needs. From there, a storyboard is created with rules about which video scene should be used when and for what user profiles. This process allows for a structured, easy-to-follow narrative that uses cause and effect relationships and sequencing to relay a compelling, engaging message that is unique for each viewer. With this groundbreaking capability Real Time Content has been able to open the door to a whole new chapter of digital platform development and marketing. Visit to learn more about their capabilities, review their portfolio and get an introduction to the personalized video experience.