Once you've made a professional video how can you promote yourself to reach a large number of people in a short time? Well, YouTube is the solution to your problem. Who doesn't know about YouTube? Unless you've been purposely avoiding the internet for the past 5 years! After Google, You Tube is the second largest search engine in the world. It is the home for all kind of videos. It's a popular free video sharing website that allows anyone to view and share videos that have been uploaded by YouTube members. Videos have become the fastest ways to connect with your target audience and to build good relationships with them. YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. Sources go so far as to say that video is 7% words, 38% voice and tone and 55% body language. It's no wonder that it has also been said to be more 'engaging' of a target market. People are no longer dealing with websites, text and automated responses; they are coming face to face with another human being. This simple gesture can instill a sense of trust that goes a long way towards building customer relationships and brand loyalty.

Today on You Tube, 24 hours of videos get uploaded every single minute. An average person spends 15 minutes a day on YouTube. And 70% of YouTube's traffic comes from outside of the U.S. seeing these figures we can say that the reason for the rise in use of videos is because online web videos help enhance customer services, increase enquires per visitor, educate visitors to new and improved ideas and help enlarge business credentials. They can be used as a YouTube marketing video, which is probably the fastest and the most powerful tools in the social media realm.

But apart from all this, how can you generate leads if you can't generate enough traffic from your videos, people don't want to watch them because they know it's a sales pitch. So how can you get the right audience and potential consumers to voluntarily watch your video? The answer's pretty simple, be stealthy. Make your video so interesting, so funny, and so rewarding that people share it with their friends without noticing your sales pitch. There have been many attempts at stealth marketing in real life. But you need to keep the video short, using the right keywords and tags for promotion on the web. Upload the video on video sharing websites like Metacafe, Vimeo, LinkedIn, Daily motion and others. Share it with your friends on email, Facebook and Twitter. And with the help of a professional video production, a business team with years of corporate experience in professional areas of scriptwriting, story board and animation, they can easily help you make that perfect video for the promotion for your online business. You can give specifications of the kind of video you want for your product or service to help them develop the kind of video you want.

Can Contactless Payments Get Better?

After a long wait, contactless payments suddenly picked up with the COVID pandemic, but a disconnect among sector players is causing chaos at the point of sale.

Amid COVID, Customers found safety and convenience in paying by simply waving their contactless chip cards at a chip-ready terminal--without coming into contact with the POS terminal.

Adoption has increased worldwide as card brands and payment processors implement, catching the attention of many consumers.

For years, international card networks have campaigned for the contactless adoption, trying to push issuers and merchants who've lagged and implemented the tech step-by-step on their own schedule. 

And when a pandemic presented a fresh opportunity, advocates tweaked their marketing messages to increase consumer awareness of contactless tech. The fear of catching the deadly virus has prompted shoppers to prefer swaying cards at sellers' checkout instead of physically touching a Point of Sale. 

A poll by Mercator Advisory Group released in the heat of Covid-19 revealed that 35 percent of shoppers were paying more or much more through the contactless chip card. Another 35 percent of mobile wallet user used it more or much more.

According to the study, 12 percent of cardowners who've never used a contactless card tried it first in response to Coronavirus.

The Challenges

1. An Uneven Experience

But as the sector celebrates this victory, Contactless payments still faces a few challenges that advocates must address.

First-hand users have reported an uneven contactless experience. Sometimes the transaction is smooth, convenient, and superfast. Other times, the cardowner won't locate the NFC reader on the terminal and must wave the card weirdly up and down to complete the transaction.

And sometimes, the payment fails, possibly because of incompatibility between the chip in the card and the obsolete terminal systems. 

2. Contactless isn't really contact-free

Contactless payments have also failed to offer a total contact-free checkout experience through cards and wallets, which causes further friction at checkout and involves interaction with a terminal.

Though a cardowner's goal is to avoid contracting a deadly battle from a payment terminal, most sellers still insist that consumers hold the display window or use a stylus to choose a payment type, verify their amount or choose a receipt type.

All these tasks involve user attention and activity, defying the whole point of a quick contactless transaction.

The takeaway

There are still lots of opportunities to improve contactless payment. Advocates must seek to address consumer concerns while major players coordinate for a consistent experience.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of bestpaymentproviders.co.uk. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.