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Bring Traffic to Your Site With Online Video

Online video brings more traffic to your website. So it's no surprise that it's the fastest growing product in the web sector. It's the most effective way to reach new customers, and importantly, adds that 'personal touch'.It's also very important for web ranking. Google gives more importance to sites that feature video. Sites with video (that's been properly tagged) can expect traffic in excess of 50% over competitor sites that do not use this medium.

There's a concise video detailing some of these statistics here. It's focused on the US market, but UK performance figures are relative. The use of video goes well beyond something that's just on your site. If you upload your video to You Tube, Video, and a host of other video sites, you can expect inbound traffic.Importantly, over half of online viewers (57%) to be precise, share videos with colleagues and your video 'looks' is a very personal choice, and will vary depending on what you do, and who you are trying to reach.

Ideal candidates for web video include a 'profile' piece that gives viewers an insight into your business, it's people and operations. Other uses for video include promotion of a product (showing customers how it works), 'pieces to camera' by key employees, and customer testimonials. The benefit of testimonial videos (people saying nice things about your company and products) is that they don't come across as 'hard sell' advertising.

When commissioning a video, it is really important to work with a company with a proven track record. Yes, in these recessionary times, it's tempting to go out, buy a camera, and attempt to do it yourself. Unfortunately, this approach often ends in wasted time, and a mediocre end result. That's no reflection on you, it's simply that video is more of a 'craft' or 'talent' - and that's often overlooked.

Yes, commissioning a video with a video production company uk will require some investment, but we believe it to be a worthwhile one, that will reap significant all means 'search the market' for a production company. The estimates you get will typically vary dramatically. However, don't be tempted to go with the cheapest estimate. With video, you do get what you pay for.

In summary, video is a 'tool' that offers visitors, and customers an interactive and engaging experience. Though words and pictures are good (in moderation), video can achieve so much more in a far more interesting way.

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by : adultstarvlog video

The Why And How of Business Video Production

Corporate video production is simply the art and science of creating corporate communications tools that are stored on DVD or in streaming video format. These audio-visual materials are separate from advertising videos in that their target audience is generally very focused, such as with training videos or motivational videos. Some promotional videos meant to be viewed by specific groups of powerful businessmen, such as to sell an entire company to another or to convince a much larger company to use yours as a contractor, also fall under the desmesnes of corporate video production.

CVP is a powerful tool for presenting information that focuses on professionalism over swagger, cleanliness over attention-seeking, and information density over 'sound bites'. Modern companies often engage a corporate video production firm to create works that show off their mission statements, recent successes, and media moments as well as simply safety videos and financial data presentations.

Corporate video production is popular because it does three things very well:

1. It makes learning easy

It does matter if you're teaching new employees the rules of the road or showing experienced managers how to implement best practices most effectively, video should be your medium of choice.

2. It saves time

People inherently remember more when they're exposed to information in more than one format at a time. When you present your information via video, you greatly reduce the chances that you'll have to re-present the same information to the same audience at a later date.

3. It unifies the message

Being able to show every employee from Seattle to Singapore the same corporate video means there's less "telephone game" and more accuracy to the message getting passed down from upper management to the trenches.

So what's the basic process? It's broken down into three parts: preproduction, production, and postproduction. Most people only think about the middle step when they consider the vagaries of corporate video production, but the pre- and post-stages are equally if not more important overall.

Preproduction is the phase during which scripts are written and storyboards are made. Actors are chosen, the budget is decided upon, and casting calls are made. This phase can last between 24 hours and a week depending on the complexity of the video.

Production is the actual filming of the video, during which camermen guide cameras, actors deliver lines, and a director controls the whole shebang. For a typical corporate video, you can expect this phase to last about an hour for each 5 minutes of finished video.

Postproduction is that time when editing -- voice editing, film editing, special effects if any, animations if any -- is performed. Depending on complexity, you can expect postproduction to last anywhere between 72 hours and 2 weeks.

Some people also include Distribution as an often-unspoken 'fourth' step in which the video is put onto a medium like a DVD or a webpage, and that DVD or the URL to that webpage is distributed to all of the people who are the intended audience for the video. Getting a hundred DVDs burned for shipping out to your branches across the country might take a few days, but setting up a streaming video site and uploading the videos shouldn't take an experienced web video expert more than a few hours.

All told, the complete corporate video production process shouldn't take any less than a week -- if it does, you probably don't have the right corporate video company. Much better to pay a little more and/or wait a little longer and make a deal with someone that you know can get the job done in time.

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by : adultstarvlog online business

How To Increase Online Traffic Through Videos

Once you've made a professional video how can you promote yourself to reach a large number of people in a short time? Well, YouTube is the solution to your problem. Who doesn't know about YouTube? Unless you've been purposely avoiding the internet for the past 5 years! After Google, You Tube is the second largest search engine in the world. It is the home for all kind of videos. It's a popular free video sharing website that allows anyone to view and share videos that have been uploaded by YouTube members. Videos have become the fastest ways to connect with your target audience and to build good relationships with them. YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. Sources go so far as to say that video is 7% words, 38% voice and tone and 55% body language. It's no wonder that it has also been said to be more 'engaging' of a target market. People are no longer dealing with websites, text and automated responses; they are coming face to face with another human being. This simple gesture can instill a sense of trust that goes a long way towards building customer relationships and brand loyalty.

Today on You Tube, 24 hours of videos get uploaded every single minute. An average person spends 15 minutes a day on YouTube. And 70% of YouTube's traffic comes from outside of the U.S. seeing these figures we can say that the reason for the rise in use of videos is because online web videos help enhance customer services, increase enquires per visitor, educate visitors to new and improved ideas and help enlarge business credentials. They can be used as a YouTube marketing video, which is probably the fastest and the most powerful tools in the social media realm.

But apart from all this, how can you generate leads if you can't generate enough traffic from your videos, people don't want to watch them because they know it's a sales pitch. So how can you get the right audience and potential consumers to voluntarily watch your video? The answer's pretty simple, be stealthy. Make your video so interesting, so funny, and so rewarding that people share it with their friends without noticing your sales pitch. There have been many attempts at stealth marketing in real life. But you need to keep the video short, using the right keywords and tags for promotion on the web. Upload the video on video sharing websites like Metacafe, Vimeo, LinkedIn, Daily motion and others. Share it with your friends on email, Facebook and Twitter. And with the help of a professional video production, a business team with years of corporate experience in professional areas of scriptwriting, story board and animation, they can easily help you make that perfect video for the promotion for your online business. You can give specifications of the kind of video you want for your product or service to help them develop the kind of video you want.

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by : adultstarvlog online business

bestpaymentproviders.co.uk

Can Contactless Payments Get Better?

After a long wait, contactless payments suddenly picked up with the COVID pandemic, but a disconnect among sector players is causing chaos at the point of sale.

Amid COVID, Customers found safety and convenience in paying by simply waving their contactless chip cards at a chip-ready terminal--without coming into contact with the POS terminal.

Adoption has increased worldwide as card brands and payment processors implement, catching the attention of many consumers.

For years, international card networks have campaigned for the contactless adoption, trying to push issuers and merchants who've lagged and implemented the tech step-by-step on their own schedule. 

And when a pandemic presented a fresh opportunity, advocates tweaked their marketing messages to increase consumer awareness of contactless tech. The fear of catching the deadly virus has prompted shoppers to prefer swaying cards at sellers' checkout instead of physically touching a Point of Sale. 

A poll by Mercator Advisory Group released in the heat of Covid-19 revealed that 35 percent of shoppers were paying more or much more through the contactless chip card. Another 35 percent of mobile wallet user used it more or much more.

According to the study, 12 percent of cardowners who've never used a contactless card tried it first in response to Coronavirus.

The Challenges

  1. An Uneven Experience

But as the sector celebrates this victory, Contactless payments still faces a few challenges that advocates must address.

First-hand users have reported an uneven contactless experience. Sometimes the transaction is smooth, convenient, and superfast. Other times, the cardowner won't locate the NFC reader on the terminal and must wave the card weirdly up and down to complete the transaction.

And sometimes, the payment fails, possibly because of incompatibility between the chip in the card and the obsolete terminal systems. 

  1. Contactless isn't really contact-free

Contactless payments have also failed to offer a total contact-free checkout experience through cards and wallets, which causes further friction at checkout and involves interaction with a terminal.

Though a cardowner's goal is to avoid contracting a deadly battle from a payment terminal, most sellers still insist that consumers hold the display window or use a stylus to choose a payment type, verify their amount or choose a receipt type.

All these tasks involve user attention and activity, defying the whole point of a quick contactless transaction.

The takeaway

There are still lots of opportunities to improve contactless payment. Advocates must seek to address consumer concerns while major players coordinate for a consistent experience.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of bestpaymentproviders.co.uk. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.

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by : adultstarvlog video

How A Corporate Video Production Company Can Help You Create a Quality Online Video?

Are you looking to advertise or gain publicity for your company? One of the best ways to do it is through Online Video Production. A Corporate Video Production Company can help you present your products, ideas, and values before a target audience. It can help you get the kind of exposure in the virtual world that you need to attract new customers and expand your business opportunities.

The Internet and worldwide web represent not only the future of commerce and communication but they also signalize the arrival of an entirely new era in advertising, marketing, and publicity. The prospects for the continued growth of the online market are very great. Indeed, given the openness and flexibility of this medium there seems to be few limits as to how many people will be in it. This gives you the opportunity to exploit the fact that you will have an audience that is ever-growing so that with a simple clip you will be able to reach millions of persons at once.

Doing an online video production gives you a chance to make your best effort to show persons what your company sells, the services you provide, and the value that you can give them. A well-constructed and well-managed video production can have a powerful effect on the viewers you want to reach; and with the right timing and stagecraft, may even end up going viral and reaching more people than you ever thought possible.

However, not everyone has what it takes to produce a good corporate video. When you are looking for a corporate video production company to work with, you need to ensure you're working with a firm that has the professionalism, expertise, and competence to do it well. You want persons who are experienced and knowledgeable, and who understand the needs and demands of the market. Cutting the perfect video requires the perfect balancing of a number of elements, and finding a corporate video production company that can get this right requires diligence and selectivity.

Service and price are also important factors. The fact is you need to be able to trust the firm you're working with the full responsibility of organizing and implementing the video production. You're a busy person and you don't have the time to be too involved in how the video is made. You should be able to rely on the persons you have hired for this work to carry out flawlessly. Price is also important. You should be able to get a high-quality video at reasonable rates.

Fortunately, it is not that difficult to find a corporate video production company that meets all of these criteria. The place to begin your search is the worldwide web. The web allows you to bring all of the firms that offer this service to your computer screen, where you can evaluate the quality, content, and value of their offerings. Using the web also enables you to find out the reputation of the firm you're thinking about working with. The firm with a proven record of delivering high levels of customer satisfaction is the one most likely to meet your needs.

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by : adultstarvlog video

How to Hire a Good Video Production Company That Can Boost Your Business

With so many video production companies sprouting up all over, and each one claiming to be the best, it is very important to choose a company that's genuinely got skills. A good video production company will successfully increase your visibility and enhance your credibility in the eyes of your target market, while at the same time spreading your message.

Today, many video production companies entice their customers by offering their services at highly affordable rates. But a cheap solution is not always the best solution. Since the videos that you send out represent your business, it is always best not to scrimp on expenses.

To ensure that you aren't risking your company's reputation in the market, below are a few points on how to pick out the best video production company that gives you the best services at a price that fits in with your advertising budget.

Your first step should be to make a list of a few prospective companies and research on their backgrounds. Check online for feedback and any sort of information about these companies. You could even get information from friends and colleagues. One of the best ways to get accurate information is by asking a former client of the company, whether he or she was satisfied with the work.

Once you narrow down a select few candidates, get started with contacting each of them. Meet them personally to get a feel for them or contact them via chat, mails or phone calls. Discuss a few ideas with them and let them know what you want from your video or infomercial. This will give them a basic idea on what you have in mind.

Check out the other services provided by the company. It is important to have some idea of the scope of services that are provided by these companies. Find out what the rates are and if there are any additional charges. Check to see if the company extends any supplementary services or add-ons.

Always choose a video production company that is creative. Typically, a good video production company would make use of a number of visual varieties instead of sticking to a single style while creating infomercials. Apart from this, the company that you choose should provide good audio and visual effects, good graphics and voice talents and many such media elements to make your video more interesting.

Possibly the most important factor is the prospective company's reel, and work portfolio. If you want a video in a particular style, and the candidate has nothing like it in their reel, it's possible they just aren't capable. Never take "yeah we can do that" as a sure thing. Ask them to "show you".

Last but not the least, choose a company that fits in with all your specific requirements and make sure they can add value to your business. A reliable video production company should ideally add value and quality to your work and should concentrate on this instead of the fee that they are going to receive.

So, go look searching for the perfect video production company! With these tips, you're sure to choose nothing but the best!

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by : adultstarvlog online business

Go Ahead, Make It Personal

You have embraced the reality that websites, emails and online reach are essential for staying afloat in the ever growing digital world of business and consumerism. It's also obvious that video is growing in popularity and effectiveness. Data released in December of 2012 reported over 85% of the country's Internet users viewed online video content in September of 2012 alone. The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit last 5 minutes and 50 seconds. Customers that watch videos of products or services are 85% more likely to make a purchase. Beyond enhancing user interaction and conversion rate, having a video on a landing page of your website makes it 53% more likely to show up on the first page of a Google search.

Despite the staggering statistics, one major challenge remains: how do you implement videos and into a platform that truly enhance the user's overall experience without it losing the personal touch? The answer and possibly the next big thing in digital marketing is one in the same: personalized video marketing.

Personalized videos allow for companies and organizations to interact with their online audience in very real and individualized ways as well as streamline their business while further widening their reach. Rather than hiring a full sales team, businesses can build a digital sales force with the ability to walk visitors through their platform step by step. Even further, with this technology you can send an email embedded with a video that when opened addresses the viewer by name and speaks directly to their individual situation. Another capability: instead of sending a paper invoice and fielding calls to explain charges, send a video bill where a voice-over talks through each aspect of the bill and explains why or how the charges were accrued.

Personalization matters. Internet users have become accustomed to relevant information being delivered to them through Google, Facebook and many other online and social platforms with little to no effort. Interactive video marketing takes targeting relevant content one step farther and makes that relevant information personal. Rather than creating content based on a demographic, businesses can now create content based on the individual.

Real Time Content is a software company already implementing and excelling in interactive video marketing techniques with unique, innovative and disruptive technology. Through proprietary editing tools, Real Time Content segments video presentations into clips. These clips are then tagged based on information in the scene such as content, message and audience needs. From there, a storyboard is created with rules about which video scene should be used when and for what user profiles. This process allows for a structured, easy-to-follow narrative that uses cause and effect relationships and sequencing to relay a compelling, engaging message that is unique for each viewer. With this groundbreaking capability Real Time Content has been able to open the door to a whole new chapter of digital platform development and marketing. Visit to learn more about their capabilities, review their portfolio and get an introduction to the personalized video experience.

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by : adultstarvlog youtube

How to Turn Youtube Into Your Marketing Weapon

YouTube's popularity has grown tremendously with millions of visitor's everyday and that makes many marketers see this as a great potential for increasing their businesses. As a matter of fact, YouTube is considered as a highly effective business tool. That is because most people love to watch videos and it is the most popular video hosting website. If you include YouTube videos on your blog, you can actually make a decent amount of money from it. Also, it is considered the best place to upload your videos showing off your expertise, share knowledge, market your products or services and connect with customers. This is one of many ways of how to make money from YouTube.

If you are trying to promote your business online, using YouTube as part of your marketing strategy can definitely help. Actually, lots of companies are now using YouTube videos to communicate to their customers as well as reach potential customers. Videos really make a great impact on your marketing as they have the ability to catch the attention of your audience much more effectively and quickly than text. Also, videos leave a more lasting impression on viewers and they are more inclined to buy what you offer after viewing a demo or test of your product.

Other internet marketing newbie's haven't yet realised the effectiveness of using videos and they are still left wondering how to make money from YouTube. This video hosting site is really perfect for small businesses as it doesn't require big budgets to create a YouTube channel. Signing up is free; all you need is a video camera and a little knowledge on how to get a better angle to look pleasant in your videos. With a YouTube channel set up, you can now have a fast way to connect with your target audience and build strong relationships with them. Eventually, through the use of video promotion, you stand to increase your sales and make a lot more money.

YouTube technically works as a traffic driving tool to your website. If you're not using videos yet, maybe you're losing out. If you are an affiliate marketer, YouTube is the best "go to video site" that could drive traffic to your own website. It allows you to showcase your affiliate products or services and you can talk about it, show demonstrations of how they work and so on. Also you can show interviews with other people that used the products or services and that will give you added credibility as a marketer.

If you are really serious about internet marketing, learn how you can take advantage of using YouTube videos now and see where it could take your success as an online marketer.

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by : adultstarvlog video

Why Do You Need a Professional Video Production Company?

If you own your own company or are selling a product then you probably have thought about video advertising. It is a great way to show what your company has to offer. With the Internet and social media, videos are viewed around every corner. Your company can digitally advertise on your own personal website or throughout the web or on websites that would attract people to your company.

If this is an avenue you are considering you are probably wondering what your next step should be. In order for a video to be successful you must make sure it is high quality and put together to the best ability possible. Most people use a video production company to produce their videos.

What exactly are the benefits of using a video production company?

For starters people are bored with reading texts and advertisements. Videos are clear, concise and clean. The best part about a video production company is the professional quality. These companies have the latest equipment when it comes to cameras and lighting. They also have top notch editing software better then iMovie and Windows MovieMaker. The better quality your video is the more viewers are going to take your company seriously. The turn around time of a video is usually not that long. Of course, it does depend on the length and intricacy of the video but production companies are professional and this is their forte. Therefore, videos do not take that long to produce.

It is better if you have an idea of what you want. A video production company can take your idea and make it a reality but you want to make sure they have a full understanding of what you are looking for. After all this video is representing your company/product.

Why video production over a magazine article?

It is perfectly ok to invest in both however magazine space can be very expensive and you have to hope it falls into the right hands of someone interested in your company. Video production on the other hand is cheaper, for the most part, and it reaches a broader audience. People can see your video from all over the world because it will be presented on the Internet. Your viewer range will be much broader.

Be sure to pick a company with a lot of experience in video production and by this I mean not only camera and editing skills but graphic and animation experience as well. Because video advertising is becoming more and more popular so are the tools for creating online videos. Think outside the box for your video. You can certainly use animation or intricate graphics.

Overall video production companies can help you achieve your overall goals. Good luck as you possibly pursue this endeavor.

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by : adultstarvlog online business

Celebrity Video Spokesperson

The use of celebrity spokesperson video on the internet is an entirely new service offering. It was pioneered by Live On Page, who offers this elite product to some larger companies. These companies are realizing that hiring a recognizable celebrity might be outside their marketing budget for broadcast TV, but they can easily afford to hire the same celebrity for the more limited exposure on their website. This can give credibility and implied endorsement instantly.

Since the real challenge in any website is to get the visitor to awake from their search-and-bounce stupor, the use of a celebrity spokesperson might be the ultimate secret weapon. The use of Live On Page video spokesperson leads to a typical 30% decrease in bounce rate from the home page, a 50% increase in visit length and 50% increase in the number of pages visited. Of course all of these results rely on the believability and conversational tone of the script and actor skill.

Online marketers spend money and time attacking the issues of bounce rate, visit length and pages viewed. However, all three of these parameters are altered when the site effectively and quickly communicates it's main purpose and the most important actions and options available to the visitor. In other words, effective communication can solve all of these issues.

To build a site with this strategy in mind, the design centers around the core conversion goal for the site. The video spokesperson scripts and deployment is then built to enforce this core goal for the site and usher visitors along this path. When compared to traditional web design, this is completely upside down and yet it is the design strategy that makes the most intuitive to every person in terms of their own experience searching the web.

While celebrity actors may not be cost effective for smaller businesses, they still offer the promise of instant credibility and differentiation. When a small business owner can have a famous person stand on heir site, they are certain to stand out from everyone else. The only remaining question is whether the website gets significant traffic. Entertainment media is switching to the internet on sites like Hulu and Youtube. Shows like "The Guild" are entirely viewed online. As the public's attention shift more and more to the internet, Celebrities will need a new venue to leverage their recognition and companies will need new methods of leveraging celebrity endorsement. A company would never be able to purchase a celebrity to stand at the doorway of their brick and mortar location as a greeter, as Live On Page video spokesperson. but they can hire a celebrity to stand at the doorway of their virtual storefront and do exactly the same thing.

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