Online video brings more traffic to your website. So it’s no surprise that it’s the fastest growing product in the web sector. It’s the most effective way to reach new customers, and importantly, adds that ‘personal touch’.It’s also very important for web ranking. Google gives more importance to sites that feature video. Sites with video (that’s been properly tagged) can expect traffic in excess of 50% over competitor sites that do not use this medium.There’s a concise video detailing some of these statistics here. It’s focused on the US market, but UK performance figures are relative. The use of video goes well beyond something that’s just on your site. If you upload your video to You Tube, Video, and a host of other video sites, you can expect inbound traffic.
Importantly, over half of online viewers (57%) to be precise, share videos with colleagues and your video ‘looks’ is a very personal choice, and will vary depending on what you do, and who you are trying to reach.Ideal candidates for web video include a ‘profile’ piece that gives viewers an insight into your business, it’s people and operations. Other uses for video include promotion of a product (showing customers how it works), ‘pieces to camera’ by key employees, and customer testimonials. The benefit of testimonial videos (people saying nice things about your company and products) is that they don’t come across as ‘hard sell’ advertising.When commissioning a video, it is really important to work with a company with a proven track record. Yes, in these recessionary times, it’s tempting to go out, buy a camera, and attempt to do it yourself.
Unfortunately, this approach often ends in wasted time, and a mediocre end result. That’s no reflection on you, it’s simply that video is more of a ‘craft’ or ‘talent’ – and that’s often overlooked.Yes, commissioning a video with a video production company uk will require some investment, but we believe it to be a worthwhile one, that will reap significant all means ‘search the market’ for a production company. The estimates you get will typically vary dramatically. However, don’t be tempted to go with the cheapest estimate. With video, you do get what you pay for.In summary, video is a ‘tool’ that offers visitors, and customers an interactive and engaging experience. Though words and pictures are good (in moderation), video can achieve so much more in a far more interesting way.