Once you've made a professional video how can you promote yourself to reach a large number of people in a short time? Well, YouTube is the solution to your problem. Who doesn't know about YouTube? Unless you've been purposely avoiding the internet for the past 5 years! After Google, You Tube is the second largest search engine in the world. It is the home for all kind of videos. It's a popular free video sharing website that allows anyone to view and share videos that have been uploaded by YouTube members. Videos have become the fastest ways to connect with your target audience and to build good relationships with them. YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. Sources go so far as to say that video is 7% words, 38% voice and tone and 55% body language. It's no wonder that it has also been said to be more 'engaging' of a target market. People are no longer dealing with websites, text and automated responses; they are coming face to face with another human being. This simple gesture can instill a sense of trust that goes a long way towards building customer relationships and brand loyalty.

Today on You Tube, 24 hours of videos get uploaded every single minute. An average person spends 15 minutes a day on YouTube. And 70% of YouTube's traffic comes from outside of the U.S. seeing these figures we can say that the reason for the rise in use of videos is because online web videos help enhance customer services, increase enquires per visitor, educate visitors to new and improved ideas and help enlarge business credentials. They can be used as a YouTube marketing video, which is probably the fastest and the most powerful tools in the social media realm.

But apart from all this, how can you generate leads if you can't generate enough traffic from your videos, people don't want to watch them because they know it's a sales pitch. So how can you get the right audience and potential consumers to voluntarily watch your video? The answer's pretty simple, be stealthy. Make your video so interesting, so funny, and so rewarding that people share it with their friends without noticing your sales pitch. There have been many attempts at stealth marketing in real life. But you need to keep the video short, using the right keywords and tags for promotion on the web. Upload the video on video sharing websites like Metacafe, Vimeo, LinkedIn, Daily motion and others. Share it with your friends on email, Facebook and Twitter. And with the help of a professional video production, a business team with years of corporate experience in professional areas of scriptwriting, story board and animation, they can easily help you make that perfect video for the promotion for your online business. You can give specifications of the kind of video you want for your product or service to help them develop the kind of video you want.

Can Contactless Payments Get Better?

After a long wait, contactless payments suddenly picked up with the COVID pandemic, but a disconnect among sector players is causing chaos at the point of sale.

Amid COVID, Customers found safety and convenience in paying by simply waving their contactless chip cards at a chip-ready terminal--without coming into contact with the POS terminal.

Adoption has increased worldwide as card brands and payment processors implement, catching the attention of many consumers.

For years, international card networks have campaigned for the contactless adoption, trying to push issuers and merchants who've lagged and implemented the tech step-by-step on their own schedule. 

And when a pandemic presented a fresh opportunity, advocates tweaked their marketing messages to increase consumer awareness of contactless tech. The fear of catching the deadly virus has prompted shoppers to prefer swaying cards at sellers' checkout instead of physically touching a Point of Sale. 

A poll by Mercator Advisory Group released in the heat of Covid-19 revealed that 35 percent of shoppers were paying more or much more through the contactless chip card. Another 35 percent of mobile wallet user used it more or much more.

According to the study, 12 percent of cardowners who've never used a contactless card tried it first in response to Coronavirus.

The Challenges

1. An Uneven Experience

But as the sector celebrates this victory, Contactless payments still faces a few challenges that advocates must address.

First-hand users have reported an uneven contactless experience. Sometimes the transaction is smooth, convenient, and superfast. Other times, the cardowner won't locate the NFC reader on the terminal and must wave the card weirdly up and down to complete the transaction.

And sometimes, the payment fails, possibly because of incompatibility between the chip in the card and the obsolete terminal systems. 

2. Contactless isn't really contact-free

Contactless payments have also failed to offer a total contact-free checkout experience through cards and wallets, which causes further friction at checkout and involves interaction with a terminal.

Though a cardowner's goal is to avoid contracting a deadly battle from a payment terminal, most sellers still insist that consumers hold the display window or use a stylus to choose a payment type, verify their amount or choose a receipt type.

All these tasks involve user attention and activity, defying the whole point of a quick contactless transaction.

The takeaway

There are still lots of opportunities to improve contactless payment. Advocates must seek to address consumer concerns while major players coordinate for a consistent experience.

Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of bestpaymentproviders.co.uk. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.

You have embraced the reality that websites, emails and online reach are essential for staying afloat in the ever growing digital world of business and consumerism. It's also obvious that video is growing in popularity and effectiveness. Data released in December of 2012 reported over 85% of the country's Internet users viewed online video content in September of 2012 alone. The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit last 5 minutes and 50 seconds. Customers that watch videos of products or services are 85% more likely to make a purchase. Beyond enhancing user interaction and conversion rate, having a video on a landing page of your website makes it 53% more likely to show up on the first page of a Google search.

Despite the staggering statistics, one major challenge remains: how do you implement videos and into a platform that truly enhance the user's overall experience without it losing the personal touch? The answer and possibly the next big thing in digital marketing is one in the same: personalized video marketing.

Personalized videos allow for companies and organizations to interact with their online audience in very real and individualized ways as well as streamline their business while further widening their reach. Rather than hiring a full sales team, businesses can build a digital sales force with the ability to walk visitors through their platform step by step. Even further, with this technology you can send an email embedded with a video that when opened addresses the viewer by name and speaks directly to their individual situation. Another capability: instead of sending a paper invoice and fielding calls to explain charges, send a video bill where a voice-over talks through each aspect of the bill and explains why or how the charges were accrued.

Personalization matters. Internet users have become accustomed to relevant information being delivered to them through Google, Facebook and many other online and social platforms with little to no effort. Interactive video marketing takes targeting relevant content one step farther and makes that relevant information personal. Rather than creating content based on a demographic, businesses can now create content based on the individual.

Real Time Content is a software company already implementing and excelling in interactive video marketing techniques with unique, innovative and disruptive technology. Through proprietary editing tools, Real Time Content segments video presentations into clips. These clips are then tagged based on information in the scene such as content, message and audience needs. From there, a storyboard is created with rules about which video scene should be used when and for what user profiles. This process allows for a structured, easy-to-follow narrative that uses cause and effect relationships and sequencing to relay a compelling, engaging message that is unique for each viewer. With this groundbreaking capability Real Time Content has been able to open the door to a whole new chapter of digital platform development and marketing. Visit to learn more about their capabilities, review their portfolio and get an introduction to the personalized video experience.

The use of celebrity spokesperson video on the internet is an entirely new service offering. It was pioneered by Live On Page, who offers this elite product to some larger companies. These companies are realizing that hiring a recognizable celebrity might be outside their marketing budget for broadcast TV, but they can easily afford to hire the same celebrity for the more limited exposure on their website. This can give credibility and implied endorsement instantly.

Since the real challenge in any website is to get the visitor to awake from their search-and-bounce stupor, the use of a celebrity spokesperson might be the ultimate secret weapon. The use of Live On Page video spokesperson leads to a typical 30% decrease in bounce rate from the home page, a 50% increase in visit length and 50% increase in the number of pages visited. Of course all of these results rely on the believability and conversational tone of the script and actor skill.

Online marketers spend money and time attacking the issues of bounce rate, visit length and pages viewed. However, all three of these parameters are altered when the site effectively and quickly communicates it's main purpose and the most important actions and options available to the visitor. In other words, effective communication can solve all of these issues.

To build a site with this strategy in mind, the design centers around the core conversion goal for the site. The video spokesperson scripts and deployment is then built to enforce this core goal for the site and usher visitors along this path. When compared to traditional web design, this is completely upside down and yet it is the design strategy that makes the most intuitive to every person in terms of their own experience searching the web.

While celebrity actors may not be cost effective for smaller businesses, they still offer the promise of instant credibility and differentiation. When a small business owner can have a famous person stand on heir site, they are certain to stand out from everyone else. The only remaining question is whether the website gets significant traffic. Entertainment media is switching to the internet on sites like Hulu and Youtube. Shows like "The Guild" are entirely viewed online. As the public's attention shift more and more to the internet, Celebrities will need a new venue to leverage their recognition and companies will need new methods of leveraging celebrity endorsement. A company would never be able to purchase a celebrity to stand at the doorway of their brick and mortar location as a greeter, as Live On Page video spokesperson. but they can hire a celebrity to stand at the doorway of their virtual storefront and do exactly the same thing.

The make use of of video in the promotion approach of business is changing the technique both businesses produce marketing messages and how probable customers consume this message. Important marketers have realized that video is much more effective in creating emotions, brand champions and absolutely affecting the consumer choice making process. Web 2.0 technology have created a variety of platforms in which companies publish and host these videos, targeting and attracting customers with multimedia content which was one time the sole domain of television. The price effective manner in which individuals and businesses be able to utilize AE templates, while free and low price message channels are increasing online on a daily basis, in production, marketing and broadcasting is only set to increase.

Adobe after Effects can be explained as the "Photoshop for video" and we are pretty sure that you have heard already about Photoshop. After Effects can be used by many people for various purposes - let's take for case a high-school teacher that needs to transmit a message to his students, what better way to do it than by these products? Among this program, this teacher can produce available video content, add special effects to the video or even import Photoshop files. The best thing about it is that you don't have to be a computer guru in order to create and use these programs. After Effects templates give the platform for business to create audience capturing construction in the most cost effectual manner. One only has to peruse the internet to see the rising status of video and interactive content for the activity and marketing reason.

This example together with the teacher and his students are now two locations in which Adobe after Effects Templates can be used; certainly, there are dozens of conditions in which marketing a product or sending out an important message can be done with a clip. Last but not least, we approximately omitted another major example in which a clip can be used - to advertise a new website or a redesigned one, to present all the major changes, recompense and expediency. The viewing of on-line television channels and the watching of movies during popular applications such as YouTube and Video are simply amazing; so much at the present that broadcasters, as well as film and TV networks are not only using these tools to deal out their content to the general public, but are creating on-demand facilities on their own business websites, to cater for the demand for immediate entertainment, in the form of audio visual.

There are a large amount of profit the AE templates provide production agencies. They can produce excellent results right during the spectrum of the media industry from multimedia giants to small businesses that are trying to meet a competitive edge in the marketplace via interactive advertising programmers. The After Effects software can be a rather difficult program and it generally wants the expertise of a practiced motion graphics designer who understands the software completely. Therefore using AE templates is a great choice for production agencies because they can use the templates and make visually stunning graphics that impress the clients and project the desired message crossways to the spectators.

Web movie marketing is certainly getting more and more popular and this is for several reasons. One, it's simple to make. Two, it's affordable. And three, it's very efficient in producing more traffic to your site. If you can appreciate all these and more, won't you leap into the bandwagon? In the following, let's discuss more about this technique and how you can provide it a shot.

Basically, what movie marketing looks for is to market goods and solutions through the use of brief, useful, and appealing movies on the internet. It's an attempt to advertise- only in a much easier and more efficient way. Just like other injections for marketing, it has the prospective to make and improve individuals attention regarding a certain company. Normally, the more individuals you inform, the more prospective customers you have.

The beauty of web movie marketing is it boosts the benefit your company. As you know, a graphic display is always more eye-catching and unforgettable than something you just have to pay attention to or study through. In shorter period, the prospective customer already gets a understand of what you want to say.

If you have never tried movie development, there are some simple guidelines to help you get started.

First, you should recognize your prospective viewers. Who do you want to offer your goods and solutions to? Understanding the response to this will significantly help in developing an appropriate concept for your video video. You would not want to use too many jargons when attaining out to the common individuals, right?

Second, you should plan your graphic design. This contains the print styles that you're going to use as well as the pictures, shades, changes, and even the songs in the qualifications. Their mixture performs a very part in making your video video more eye-catching and effective.

Third, try to make it video as individual as possible. Be in it. As the owner, you're the best person in the place to show what the company is all about. Existing yourself. Talk from the center and make sure to look straight at the photographic camera all enough time, as if you were looking into the sight of the individuals you are speaking with. Use some hand actions and be authentic in your face movement. All these will make your movie more interesting.

Fourth, keep it brief. This will be a little complicated especially if you're trying offer all the "good" of your company. However, keep in mind that your viewers does not have all enough amount of time in the world. Viewing an ad video for more than five moments may already turn to be a big carried for them, hence, as the saying goes, keep it brief and lovely.

These are the actions on how you can provide web movie marketing a try. Don't seriously aim for efficiency. Keep in mind that sometimes, this frightens individuals away. The objective is for your video video to have a center. It must look and audio authentic. After all, no amount of innovative modifying could make a audience "at home." Often, it's the easier and more individual video clips that are valued more.

The YouTube website contains a huge library of videos that you can watch when accessing the Internet via computer or certain portable devices, such as the iPad. You may want to watch certain YouTube videos while not using the Internet, or you might want to add a YouTube file or video to iPad. In order to add a YouTube file to a portable iPad, you will first need to download the file in an iPad-friendly video format.I recommend a YouTube to iPad for Mac . How to download videos from You Tube with iTube Studio on Mac Firstly, download iTube Studio for Mac and install it on your Mac. It will automatically launch when the installation finished. Secondly, Open Safari and go to . Click the video you want to download, and a "Download" button will appear on the top left corner of the video. Here are two simple options to download the video provided by iTube Studio for Mac: A) Click the "Download" button when the video starts to play. The downloading progress will display on the right side of the panel. B): Go to Download menu and choose "Enter a URL", then copy the video URL from You Tube and paste it, click "OK".

It will take a few minutes to download the videos. Please be patient and wait for a while. After it finishes, you can find the downloaded You Tube videos in the Library of iTube Studio for Mac. Now you can view the downloaded videos by double-clicking the items. You can also load flv videos from local disk to iTube Studio and paly them. Part Two: Convert You Tube Videos to iPad on Mac with iTube Studio Step 1: Open the Library of iTube Studio. The downloaded You Tube videos will display on the list. Check and mark the files you want to convert, then click "Convert" button at the bottom of the screen. Step 2: Select an iPad compatible output format like H.264 or MPEG-4. You can also choose a place to store the converted videos bu clicking the drop-down list of "Where". Tips: You can also change the video bit rate to set video quality if you like. Step 3: Click "OK" to start the convertion. It will finish in a few minutes, please be patient. After the convertion, you can find the converted videos in the place you choose to store them. They will be automatically copy to your iTunes. Now you can connect your iPad to your Mac, and transfer or sync those You Tube videos to your iPad. Enjoy yourself!

More information you can view:iPad video converter for mac

If you're an Internet marketer that's trying to leverage YouTube, you should know how important it is to build a strong foundation on it so that you're able to achieve long term success. The one interesting aspect of video marketing is that most people will never use it, and that is only a good thing for those who do. The rest of this article is all about making money using YouTube; we could call it being successful, but it really is all about making money.

The best quality you can manage to do will probably be good enough, and remember that some folks get totally turned-off by slick productions. If you want to get a video camera, then that is obviously your call; but bear in mind what kinds of videos you want to produce. If you are marketing to a niche crowd about a solution for something, then shooting a video of your self probably will not be a good idea. There are some decent webcams that will work if you want to talk and let people see you, but make sure the quality is not poor.

Be extremely careful about long videos because they warp peoples' minds, or, people hate them. But, as always, if your videos are engaging and jam-packed with great content, then people will watch an hour's worth if they are that good. When in doubt, ask a friend to give you totally honest feedback and opinions about your latest creations. On the other hand, one thing you can do is let it ride and see what the community feedback is like - it can be pretty brutal. If you are good enough you will get some subscribers, and then at that point you can deviate from things and experiment.

If you're looking out to build your reputation on YouTube without wasting much time, then you can pick on someone who is already popular and do something in relation to him/her. All you need to do is something like a review, and if you are bold you can pick a fight. The more controversial you make it, the more response you will get from people - but you have to be able to defend your position. Relevancy is the order of the day with any of these techniques, and that means you must be able to make a connection to your offer, etc.

When other YouTube users see a high views number, that tends to make them want to see why so many other people watched it. Start applying that tips that we discussed above to get the most out of your YouTube experience.

Video hosting services are becoming popular as businesses begin to discover the value and effectiveness of videos in online marketing. In contrast with conventional web content, such as texts and photos, videos provide more explicit information about certain products and services without the end-user having to read long articles or interpret photos. A video is a combination of different communication means and data presentation an advertiser can use in online marketing.

Just like how web article content varies in forms and style to convey specific information to the end-users, videos also contain different types of information and are presented in various ways. Some videos contain product reviews to inform potential clients about the opinions of previous and current product-users about the product a company provides, while other videos show testimonials. It is imperative for online advertisers to know the types of videos to show to generate more consumer interest.

Customers Testimonials

One of the most effective advertising methods is showing testimonials about a certain product from real customers. To persuade the consumers about the effectiveness of the product, they need to hear testimonies or proofs. Customers testimonials are short video clips that businesses place either on their own website or on a video sharing website to increase accessibility.

Video Success Stories

Some businesses find customers' testimonials droop so they improve its content. Aside from showing testimonials through interviews, they show an entire documentary of people's success stories. This boosts the interest of viewers since majority of them desire to succeed in life; however, the video specifies the product or services as the main ingredient for success. Sometimes, there are websites that use video success stories irrelevant to the product only to hook up internet users.

Facilities Tour

Consumers' perspective of quality depends on various factors, which includes the condition of the manufacturing facilities. Showing the company's facilities is the same as guaranteeing the consumers of product quality. Videos can be presented following a video spokesperson designed to greet the viewers and introduce the product.

Product Demonstration

For products that require complex application, simple text instructions may not be helpful. Online advertisers provide video clips that show product demonstration. With a videospokesperson that may serve as narrator, the consumer can learn how the product works.

To learn more about the types of video clips that a business can use for online marketing, such as free video spokesperson , you can check . This website provides more in-depth explanation of the most prominent types of online videos for marketing and how they work.